Day 1 – Thursday, February 13, 2014

  • 8:00 A.M. – 5:00 P.M. – Registration Open

  • 8:00 A.M. – 9:00 A.M. – Networking Continental Breakfast

  • 9:00 A.M. – 10:00 A.M. – Opening Keynote

    Chairman Ruth Y. Goldway

    Speaker: Chairman Ruth Y. Goldway
    Postal Regulatory Commission

  • 10:15 A.M. – 11:15 A.M. – Concurrent Sessions

Anatomy of a Breakthrough Acquisition Control

Learn how two breakthrough acquisition campaigns were developed through years of testing including package design, messaging and list strategies to find untapped sources of new donors.

Moderator:

Lisa Maska, CFRE, Lautman Maska Neill & Company

Speakers:

Jenn Vanderveld, Marine Corps Heritage Foundation

Betsy Wason, PCRM

Mid-Level Donors: Grow and Enhance your Committed Core

Establishing a mid-level giving society is an excellent way to show your appreciation for your best donors, increase loyalty and grow your revenue. In this informative session, you will learn the steps you need to take to launch, grow and maintain your program, including audience selection, program structure, benefits, recruitment and upgrade strategies, branding, and creative approaches. Learn strategies that work for both large and small fundraising programs.

Moderator:

Craig DePole, Newport Creative

Speakers:

Cathy Finney, The Wilderness Society

Andrew Wiley, World Wildlife Fund

Digital Fundraising 101

Find out everything you need to know in the ever-changing world of digital:  Best practices for email, web sites, online acquisition, social media, testing, integration, retargeting, responsive design and mobile optimization.

Moderator:

Sean Powell, The Engage Group

Speakers:

Mikaela King, Defenders of Wildlife

Heather Marsh, ABD Direct

What’s Working in Email and Landing Pages?

This fast moving and interactive session will present over a dozen tests, observations and a few surprises, laser-focused on fundraising email campaigns and landing pages. Recommendations and ideas for improvement will also be covered. A fun session with lots of audience participation.

Speaker:

Evan Blackford, Russ Reid

  • 11:30 A.M. – 12:30 P.M. – Concurrent Sessions

Who’s Watching You? Accountability, Compliance and Transparency

Now more than ever nonprofits must “do the right thing” with charity watchdogs, the states’ attorneys general, donors and stakeholders. Top industry leaders review the regulatory landscape, joint cost allocation, and measuring impact. Includes highlights from ChartingImpact (a collaboration between BBB Wise Giving Alliance, Independent Sector and Guidestar) and the new DMA Nonprofit Federation Ethics Guidelines.

Moderator:

Amy Sukol, CFRE Lautman Maska Neill & Company

Speakers:

Xenia “Senny” Boone, Direct Marketing Association

Seth Perlman, Perlman & Perlman, LLP

Herman “Art” Taylor, Better Business Bureau

True Tales of Telemarketing: What We’ve Learned

A comprehensive and fascinating review of how telemarketing can be successfully integrated into your fundraising program. Learn from several organizations which have conducted ambitious telemarketing testing. Find out what’s worked and what hasn’t including new donor welcome, thank you calls, sustainer programs, lapsed reactivation, mid-level donor programs and urgent appeals.

Moderator:

Andrew Laudano, LW Robbins

Speakers:

Shira Mitchell, Special Olympics

Katinka Partridge, PETA Foundation

Monthly Giving 101: A Primer on Launching or Updating Your Sustainer Program

Everything you need to know about monthly giving programs. Get answers to questions like: Who should you invite to join? How do you launch, maintain and grow these programs? What are the best ways to invite donors to join? Should you create a special club name/logo? How do you retain and upgrade members? What’s the investment required and when will you see a return? What are the back office requirements? And more!

Speakers:

Leslie Karp-Kullman, Hillel International

Karin Kirchoff, MINDset direct

The Hard Facts About Integrating Audiences What You Might Be Surprised You Didn’t Know and What To Do About It

Through a year-end campaign case study, see how various audiences, affinity and RFM segments responded through multiple touchpoints. Understand how these findings impacted strategy for the next year’s campaign. Learn what audiences may be best suited for a multi-channel approach, and others that may not be.

Speakers:

Dolores McDonagh, Charity Dynamics

Anastasia Staten, Foundation Fighting Blindness

Craig Zeltsar, NNE Marketing

  • 12:45 P.M. – 1:45 P.M. – Max L. Hart Nonprofit Achievement Award Luncheon

  • 2:00 P.M. – 3:00 P.M. – Concurrent Sessions

Are You Reaching Your Fundraising Potential?

Blackbaud Chief Scientist and Industry Leader Chuck Longfield will explore the idea of fundraising potential and provide insights into how you can find pockets of opportunity within your program and re-deploy your scarce resources for greater gain. A must-attend session.

Speaker:

Chuck Longfield, Target Analytics, A division of Blackbaud, Inc.

Optimizing and Scaling Search Engine Marketing for Fundraising

Google Grants provide nonprofits with as much as $30,000 per month in free advertising. Learn how to apply for, set up, optimize, max out and generate enormous levels of new, high quality traffic. Also learn how to pair your grant with paid SEM for even more value. Includes Project Hope and Habitat for Humanity case studies.

Speakers:

Erich Fasnacht, Kosovo-Addis

Jeff Patrick, Merkle

Rich Rumsey, Project HOPE

The Sustainer Doctors: Examining How to Improve the Health of Your Sustainer Program

Now that you’ve started a sustainer program how do you grow and improve it? Our panel of experts – The Sustainer Doctors – will share their real-world strategies for increasing donor lifetime value through multi-channel marketing, relationship building and management and retention tactics.

Moderator:

Sue Mulvany, Litle & Co.

Speakers:

Allison Hansen, Greenpeace

Jason Lott, Human Rights Campaign

Do you REALLY know your donors? Will the REAL donor please stand up?

Learn how to combine data from your donors’ engagement with your brand with simple profiling using available consumer data, including buying behaviors, demographics and psychographics. See how this innovative approach can dramatically improve your segmentation, optimize communication channels and boost revenue.

Speakers:

Angie Moore, Eleventy Marketing Group

Dianne Reynolds, United States Olympic Committee

  • 3:00 P.M. – 3:30 P.M. – Power Energy Break

  • 3:45 P.M. – 4:45 P.M.

How Should We Segment our Files in 2014 and Beyond?

This session reviews different types of segmentation beyond what a person does with your organization, but also who the person is. Includes a deep dive into the advanced segmentation approaches used by the Environmental Defense Fund. Learn what segment-level strategies and results look like – for audience and targeting, creative and messaging and package treatments.

Moderator:

Jeff Regen, WETA

Speakers:

Cheryl Keedy, Production Solutions

Kally Townsend, The Humane Society

DMA Nonprofit Federation Policy Update – Taking Action to Support Charities

Hear from nonprofits and policy leaders about the latest federal and state threats on the horizon and how they will affect organizations that count on public donations and support. A reduction of the deduction (charitable tax deduction for individuals); a Postal Service crisis and “exigency” rate case; and new privacy restrictions on donor data are all looming. Listen, learn & take action!

Hear from nonprofits and policy leaders about the latest federal and state threats on the horizon and how they will affect organizations that count on public donations and support. A reduction of the deduction (charitable tax deduction for individuals); a Postal Service crisis and “exigency” rate case; and new privacy restrictions on donor data are all looming. Listen, learn & take action!

Moderator:

Xenia “Senny” Boone, Direct Marketing Association

Speakers:

Peggy Hudson, Direct Marketing Association

Rachel Thomas, Direct Marketing Association

Robert Tigner, ADRFCO

Best Kept Secrets Revealed: How You Can Maximize Fundraising When Your Resources Are Squeezed

This provocative session shares data-driven strategies and tactics that were wildly successful, despite being contrary to many conventional best practices. Learn how to use simple math to generate a quick pro forma to develop performance goals and measure success. Get tips on how to convince your board and executive leadership that innovation and investment are critical to your long term financial health.

Moderator:

Tim Kachuriak, NextAfter

Speakers:

Erin Bender, The Heritage Foundation

Nathaniel Ward, The Heritage Foundation

Emerging Technologies: Creating Real Change and Producing Far More Than Loose Change

This fast-paced session will introduce two brand new, yet proven technologies in the telemarketing and social media spaces, both putting donor experience squarely in the center. From ensuring every telemarketing agent sounds like the very best agent to compelling donors to take real action via social media, these impactful technologies are changing the way donors feel about and support your organization.

Moderator:

Eric Johnson, ALC

Speakers:

Sam Blackford, The Social Ambassador

Laura Cabak, Assiniboine Park Conservancy

Rowena Cala, Habitat for Humanity International

Jocelyn Chipman, FineLine Solutions

Kelly England, SFI NonProfit

  • 5:00 P.M. – 6:00 P.M. – Wine & Cheese Reception

  • 6:15 P.M. – 8:00 P.M. – Power Networking Reception